Ford is forced to halt F-150 Lightning production again for six weeks as the automaker struggles with slumping demand for the pickup amid a broader decrease in demand for EVs.
f-150 lightning
Tesla Cybertruck Misses Mark Again with Costly Range Extender
When Tesla finally delivered the first Cybertruck 11 months ago it missed the mark in a number of ways, starting with range. While CEO Elon Musk originally promised a version that would clock 500 miles per charge, its currently delivering a max 301 miles. To get close to the original target would require purchasing a range-extender battery, Tesla said. But that now is missing the mark, too.
Ford Moves Mustang Mach-Es by Slicing Price and Discounting
Ford this week confirmed it will indefinitely delay the launch of a new, all-electric SUV to put more focus on hybrids. It’s also cut back on production of its F-150 Lightning pickup. But while some EV skeptics take these moves as a sign that the market for all-electric vehicles is waning, Ford actually saw a surge during the first quarter, notably for its Mustang Mach-E. Here’s how it charged up demand.
Ford Halts Shipments of F-150 Lightning Due to Undisclosed Quality Issue
Ford has ordered a “stop-shipment” of its F-150 Lightning. It’s the latest in a series of issues impacting both the 2024 battery-electric pickup, as well as the gas-powered version of the full-sized truck. While versions of the F-150 with gas engines are now being shipped again, Ford officials told Headlight.News they don’t know when the 2024 Lightning will begin rolling into showrooms.
Ford Rethinks its Costly EV Program – and it’s Not Alone
Ford is rethinking its commitment to battery-electric vehicles, at least in the near term, company officials revealed during an earnings call. It might seem a logical move considering the automaker lost about $37,000 on every EV it sold during the third quarter. But Ford is by no means the only automaker rethinking its commitment as growth in the electric vehicle market slows. Read the story at Headlight.News.