Ram confirms it’s delayed the Ram 1500 REV and Procharger models as Stellantis grapples with a growing list of other delays for its first wave of EV models.
Stellantis CEO Carlos Tavares confirmed that the company is delaying the rollout of the Ram 1500 REV and the Procharger.
Stellantis is navigating rough waters as the company is dealing with multiple problems both in sales and quality with the auto giant being the unwelcome face of several recent vehicle recalls. With these problems and growing anger from dealers and the UAW, the last thing it needs is even more problems to emerge. However, that’s just the case with the company confirming that it’s delaying the rollout of the Ram 1500 REV and Procharger models.
The delay of these two trucks builds on broader delays that the company has instituted for its other EV models including the Jeep Wagoneer S and threatens to put Stellantis further behind in the EV wars as rivals gain even more ground.
Ram delay the latest for Stellantis EVs
These delays are the latest in a growing number of hold ups for the launch of other EV models including the Dodge Charger Daytona and the Jeep Grand Wagoneer S.
The confirmation of the delay for both the REV and the Procharger came from Stellantis CEO Carlos Tavares during a phone call he held with press reporters. The CEO admitted that the company has alot on its plate and that it needs to shift things around to help ensure the company can continue to operate. “We are just facing a very significant amount of workload, and we want to be very prudent in the way we validate the products, so we take our time. We are managing the peak between the products that we have ahead of us.”
Prior to this delay, the REV 1500 and the Procharger were supposed to be on the market at the end of this year after premiering in February and November of 2023 respectively. Instead, the company is now pushing there launches forward into the first half of 2025 with no word on when exactly they will be rolling out to dealerships. The REV was supposed to be the first all-electric Ram pickup while the Procharger would have added a small gasoline engine to help serve as a generator to help extend range.
This feature was the first to be seen on a domestically built pickup and had the potential to give the Procharger a unique slice of the green vehicle market. These latest snags come as other EV models from the company face similar delays including the Charger Daytona and the Jeep Wagoneer S with Stellantis saying that it’s now focusing on launching those models first with the trucks being put on the back burner for now. That will certainly be bad news for dealerships who are hoping for new products as the Ram brand saw its deliveries plummet by 24% during the year due to lukewarm demand for its pricey pickups.
More Stellantis Stories
- Flexibility is Key, Stellantis CEO Tavares Tells Investors – Though “Arrogance” Almost Knocked it Down
- Stellantis Lays Off 1,100 at Truck Plant, Closing Arizona Proving Grounds
- Stellantis Defensive After Dealers Urgently Voice Their Concerns As Sales Tank
Longer wait will frustrate some buyers, benefit others
The delays could cause buyers to move to other brands but might also benefit others who are willing to be patient and use the extra time to save money for their vehicle purchase.
The delays will also put a damper on the hopes of buyers who put deposits on both models to secure their place in the order book. Many of these buyers who want the trucks right away will be disappointed to hear that they have to potentially wait even longer for the chance to take their truck home. These jilted buyers might go to other rivals instead with Chevrolet, GMC, and Ford potentially claiming some of these disappointed buyers for themselves despite dealing with slumping sales of their own with Ford recently being forced to halt Lightning production for six weeks this month to grapple with sluggish demand.
On the other hand, the delays could be welcome news for select deposit holders who are willing to be patient and use the additional time to save more capital when it comes time for them to buy the REV or a Procharger. Ram hasn’t released full pricing for any of these models just yet and the additional time these buyers have to save their money could bear fruit in the long run if it helps them get into the desired trim level that they want when Ram is ready to roll the trucks out to dealerships.
0 Comments