While it was an early EV pioneer with the little M3, BMW fell behind rivals like Tesla and Mercedes-Benz in recent years. Now it’s making up for lost time rolling out an assortment of all-electric models, including versions of its iconic 5 Series and 7 Series lines. To get insight into the Bavarian automaker’s EV strategy Headlight.News caught up with Shaun Bugbee, executive vice president of Operations for BMW of North America during a visit to Spartanburg, South Carolina, home of the automaker’s U.S. manufacturing center.
Karma Automotive’s new president, Marques McCammon, talks with Headlight.News about the up-and-down company’s future, particularly its new product making its debut at the LA Auto Show in the coming days. Find out more about the company’s new leader and its product portfolio.
With the arrival of the Lexus TX, Lexus is finally clarifying its three-row SUV lineup with very distinct offerings. Headlight.News sat down with Vinay Shahani, vice president of Lexus marketing, to talk about the Lexus lineup and how the brand is changing.