It’s one of the biggest events in Las Vegas, and the annual SEMA Show will put the spotlight on the automotive aftermarket when it opens this week. Headlight.News spoke to SEMA’s marketing chief RJ DeVera to get a sense of how this traditionally performance-focused extravaganza is rapidly evolving along with the auto industry, adapting to the era of EVs, finding a new, more diverse audience and even adding a new consumer follow-up, the SEMA Fest, featuring Wiz Khalifa and Imagine Dragons.
