Honda’s Electrified Models to Lead to Double-Digit Sales Growth in 2024

American Honda enjoyed a massive sales increase in 2023. The brand is quick to point out it’s electrified models — i.e. hybrids — led the charge. More importantly, they expect it to happen again in 2024.

Honda saw its sales jump 33% in 2023 and predicts the good times will keep on rolling this year in the form of a 10% to 15% sales increase. The brand sold 1.3 million vehicles last year and expects that its Honda and Acura units will combine for sales of 1.45 million vehicles, Honda making up the bulk of it at 1.3 million.

“In 2023, we were finally able to meet the pent-up demand for our products with both brands rebounding and American Honda finishing the year up over 30%. We projected a strong recovery, and we achieved that,” said Diallo.

“This year we will continue to capitalize on hybrid models and light trucks as we begin sales of our first high-volume BEV models. Along with a continued investment in our ICE products, we are anticipating increased annual sales for both Honda and Acura in 2024.”

Electrification creating buzz

Honda’s CR-V small crossover was its big seller last year, but more importantly the hybrid model was the bestselling hybrid in the U.S., hitting 197,317 units. The company’s popular Accord nameplate also moves big numbers, being the highest-selling hybrid sedan at 96,323 vehicles in 2023.

Honda electrified models grew more than three-fold to set an all-time sales record with CR-V and Accord hybrid trims combining for 293,640 units – representing over one-quarter of total Honda brand sales.

Cumulative sales of Honda electrified vehicles now top the 1 million mark, the company noted. The big numbers come as Honda prepares to begin sales this year fully electric models as well as fuel-cell EVs.

“In 2024, we will initiate sales of three zero-emissions vehicles that will help the company realize its goals of 100% zero-emissions vehicle sales by 2040 and ultimately our goal of carbon neutrality by 2050,” said Diallo.

More Honda stories

• Honda Zeroes in on a New Line of EVs with Debut of Two Edgy CES Concepts
• Honda Surprises with Prelude Appearance at LA Auto Show
• Honda Unveils All-Electric 2024 Prologue

New models on the way

Honda’s first all-electric model, the Prologue, is expected in showrooms shortly. Developing in concert with General Motors, the battery-electric crossover has already generated a strong response.

Acura’s following suit with the new ZDX SUV a bit later this year. The ZDX has been in the public eye for months now, making its debut at the Pebble Beach Concours last year before being paraded out on a regular basis.

However, Honda isn’t a one-trick pony. Its leadership isn’t focused solely on battery-electric vehicles as the only solution to a shift to zero-emissions vehicles. It’s also rolling out the first CR-V fuel-cell EV this year as well.

The company is quick to note that it will be North America’s first production vehicle to combine a plug-in feature with FCEV technology in one model. Let us also forget that the Civic and Odyssey also come available with hybrid variants.

The Civic lineup will receive styling and feature enhancements for the 2025 model year, including the addition of a Civic hybrid for both the sedan and hatchback models.

Civic hybrid will comprise about 40% of the models’ sales when it launches this summer, increasing hybrid volume for the brand which already achieved record hybrid sales in 2023, officials noted.