Acura’s upcoming 2025 ADX is expected to fill a gap in the brand’s utility lineup as Acura prepares to double down on SUV and CUV offerings to broaden its sales portfolio ahead of EV expansion.
ADX will be the name for Acura’s upcoming compact CUV.
Acura is in the process of expanding its SUV lineup to help it cater to more customers. But while the alphabet soup of models that the brand has seeks to provide customers style, and performance, It was missing an entry-level utility model to be a gateway for customers to be introduced to the world of Acura. The Japanese luxury giant is aiming to change that with the 2025 ADX and confirmed that will be the name of its smallest SUV entry yet.
But will the ADX be enough to help the brand not only reach a wider pool of customers but also achieve the profit margins needed to help fuel a future where EVs will rapidly become a new chapter in Acura’s long-running story.
ADX will bring the fight to rivals
Acura ADX will slot below the strong-selling RDX in Acura’s vehicle lineup.
When the Acura ADX eventually makes its way to dealerships, it will slot below the RDX and will be the brand’s new gateway SUV entry. This role will allow it to compete against rivals like the Buick Envista and the Volkswagen Taos. Both of these models have sold well for their respective brands, and Acura is looking to replicate that with the ADX.
Acura’s official statement didn’t shed too many details about the mechanical hardware the ADX would have but expect the SUV to share its platform with the Honda HR-V. One prominent difference though will be found under the hood with Acura confirming the model will be getting a turbocharged four-cylinder standard which is an upgrade over the Honda’s wheezy base engine.
More Acura and Honda Stories
- Honda Zeroes in on a New Line of EVs with Debut of Two Edgy CES Concepts
- Acura Opens Reservations for its First EV, the ZDX
- GM, Honda Ending $5B EV Development Partnership
ADX to be part of broader plan
The 2024 Acura ZDX Type S as well as the Honda Prologue, above, utilize GM’s Ultium technology.
The ADX will not only be the brand’s new entry-level model but it will also be a vital piece in Honda and Acura’s broader sales plans with both brands stating that they plan to sell 800,000 EVs by the year 2030. In order to reach that target and get funding for those EVs, Acura needs a steady stream of profits. The ADX’s entry-level positioning puts it in a prime position to reap those rewards and add fuel to these plans as well.
“The 2025 Acura ADX will add a fourth SUV to our lineup and a new gateway model ready to build on the incredible success of Integra, helping make Acura a destination brand for a new generation of buyers,” Acura National Sales vice-president Emile Korkor said in a statement. “With the first-ever ADX and all-electric ZDX, the Acura lineup will have SUVs covered from A to Z.”
Look for more information on the 2025 Acura ADX to be released over the next few months with the SUV being revealed early next year.
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