Tesla’s Cybertruck is arguably one of the most polarizing models on the market today but while the truck has gathered plenty of publicity for the EV company, the truck has proven to be far from perfect with recalls and other issues giving Tesla and founder Elon Musk a growing headache. However, the CEO appears to have finally admitted that the truck is too expensive for its audience.
Tesla CEO Elon Musk confirms that Cybertruck pricing is too expensive and that it needs to be more affordable.
The Tesla Cybertruck has been through its fair share of ups and downs with the wedge-shaped truck being one of the most ambitious models that the company has ever produced. Tesla CEO Elon Musk promised a truck that would deliver impressive performance and range while also bringing capabilities that were unheard of in traditional pickup trucks.
However, the truck’s pricing has proven to be a persistent thorn in its side with the Cybertruck being priced out of reach for some buyers. In a recent statement, Elon Musk appeared to confirm the proverbial writing on the wall with the CEO confirming that the truck is indeed too expensive though he stopped short of confirming if any relief is in sight.
A pricing ladder few can climb
The pricing Cybertruck’s pricing ladder can be daunting for most buyers, including Tesla fans.
A base Cybertruck starts at $57,390 with this model getting 250 miles of range and a single electric model. This pricing is already high for an EV pickup but it only goes higher from there with an AWD version starting at $76,390 before topping out at $96,390 for the tri-motor equipped Cyberbeast. These prices unsurprisingly, are out of reach for many buyers with even some Tesla fans that we spoke with saying that while they would love to have a truck, the daunting pricing ladder is too much for them and their financial resources.
Elon Musk apparently agrees with this sentiment with the CEO confirming that the company needs to make the truck more affordable in the years to come via a post he published on X. This comes as the company is continuing to ramp up its production capacity with the company saying that it plans to ramp up production to 250,000 Cybertrucks in 2025.
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No relief in sight
Elon’s statement didn’t include immediate plans to address the issue so prepare to deal with the old pricing scheme for the immediate future.
While Musk’s admission confirms a long-standing suspicion about the Cybertruck, his statement was not accompanied by a plan to lower these prices. Buyers will have to continue enduring these high prices for now, but this might change since the company confirmed in its second-quarter conference call that Cybertruck production is on track to be profitable by the end of the year which might help lower prices somewhat.
In addition to enhancing production, the company also confirmed that it’s testing the truck with other battery technologies including in-house dry cathode 4680 cells. If this technology eventually makes its way into production, it would help cut a large chunk out of the Cybertruck’s pricing especially if Tesla chooses to use this technology in lower trim levels to expand their appeal to a wider pool of buyers.
Only 25,000 trucks in 2025?
Do you mean 250,000?