Ford F-Series pickup retains its titles as the best-selling pickup and vehicle in the United States as the company prepares to celebrate the model’s 50th anniversary in 2025.
The Ford F-150 continues to maintain its title of best selling truck and best selling vehicle in America.
The Ford F-150 has been defined by its strong levels of success with the model being the highest-selling model for the company ever since the mid-1970s with he company selling over 33 million trucks during that period of time. The F-Series has managed to maintain this title even as the market around it has experienced roller coaster ups and downs including the 2008 financial crisis which nearly brought the U.S. auto industry to its knees.
The F-150 and its F-Series teammates continue to be the leader in the market with the truck celebrating its 43rd year as America’s best-selling vehicle and its 48th year of being America’s best-selling pickup. Ford is doing everything it can to ensure that the truck can keep its impressive track record of success while also celebrating its 50th anniversary next year.
F-150 uses variety as its key to success
Ford’s commitment to offering variety in F-Series trims and model configurations have continued to be a winning bet.
A key pillar of the model’s success is its dizzying array of trim levels and configurations. From the ICE-powered F-150, to the Super Duty, and even heavy-duty chassis cab models like the F-600, the F-Series has something for every customer need with rivals Ram and Chevrolet being unable to replicate the levels of success that the F-Series has had in reaching out to these customers. This is also prevalent in the high amount of trim levels the F-Series has with the truck not only offering worksite-ready models, but also high-end luxury models for demanding customers.
In addition to the various layouts on hand, Ford is also showing that it’s willing to take risks with the all-electric F-150 Lightning being the company’s first foray into the EV truck market. While that model has dealt with declining sales and several recalls, the Lightning has still managed to find its fair share of buyers including municipalities and other commercial customers. In the meantime, the F-150 Hybrid has emerged as a strong contender in the lineup with the model being expected to help make up for some of the setbacks the Lightning model has experienced.
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What’s next for the F-Series
Ford will be facing several new challenges in 2025 as it attempts to stay ahead in the pickup segment.
Ford didn’t reveal the exact number of trucks it has sold from January to November of 2024 with the company possibly waiting until the year formally comes to a close to do that. However, Q3 sales numbers from the year provide a glimpse of how successful the company was with those reports saying Ford moved 619,197 trucks leading up to September. That figure is noticeably ahead of the Chevrolet Silverado which sold 412,397 units. As for Ram, it has been dealing with sliding sales and the inner turmoil that has played out deep inside parent company Stellantis.
While this would appear to give Ford plenty of reason to be confident, the company is not taking its foot off the figurative accelerator when it comes to the F-Series. While the model will most likely continue its successful ways into 2025, Ford will have to potentially deal with new challenges in the new year. This includes the proposed tariffs Trump has threatened to place on Canada and Mexico. Canada is home to the company’s Oakville assembly plant with the facility being used to expand F-Series production. Any enhanced tariffs placed on Canada will affect Ford’s ability to bring the trucks into the United States and this will raise costs for the company.
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