EV adoption rates are middling, but trying to get traditional muscle car mavens to accept an all-electric model, like the new Dodge Charger Daytona, has the Dodge folks working overtime. The brand’s new Charger Virtual Experience gives them one more tool to do just that.
Dodge is making it easier than ever for enthusiasts to take a deep dive into the all-electric Charger Daytona with the new Dodge Charger Virtual Experience.
The new “interactive mobile, virtual, 360-degree world” gives traditional Dodge Charger fans a chance to check out the what Dodge calls the future of muscle cars in a simple, easy-to-access way: on their smartphones.
The new Dodge Charger virtual experience allows potential buyers to get familiar with all of the Chargers’ capabilities. It will also help them create their dream ride in the virtual world before they head to the dealership.
Game changer
The Charger Virtual Experience is the next generation of automotive promotion. No more heading to the dealer for a brochure or even looking at a simple website for details.
“Enthusiasts love Dodge muscle cars both for the game-changing performance and also for our brand’s legacy of offering a custom look straight from the factory,” said Matt McAlear, Dodge CEO.
Users of the interactive experience are walked through the build of their dream vehicle.
“Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it’s choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips.”
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How it works
Users get a guided experience that helps them sort through the various options and packages available on the new all-electric Charger.
The system is simple and allows customers to explore topics that interest them most, such as:
- Get informational deep dives on the three pillars of the new Charger — performance, technology and design — with detailed sub-sections packed with information on each subject
- Choose to explore the Charger Daytona Scat Pack or Daytona R/T model, then virtually customize the Charger to view a variety of available exterior colors, interior themes and package features
- Animate exterior and interior features of the Charger, including opening and closing doors, activate Attitude Adjustment
Dodge CEO Matt McAlear says the new Dodge Charger Virtual Experience can help fans create their dream Charger Daytona.
interior lighting or folding down/up the second-row seats, turning on/off the LED headlamps, opening/closing the rear hatch
The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code that will be featured in Dodge dealership showrooms and in Dodge displays at auto shows, NHRA races, Radford Racing School and Dodge events throughout the year.
More newness
In addition to getting a chance to equip a Charger just how they want one, users also can get a look at the newest Dodge color: Bludicrous.
The brand keeps up its long tradition of creative color names with the newest hue. It joins the current crop of colors such as Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle.
The new color will cost you an additional $795 a ndwill also be an option on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year.
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