Days after announcing plans to invest another $10 billion in the U.S. market, Toyota Chairman Akio Toyoda turned up his effort to minimize trade tensions between Japan and the United States by showing up in a MAGA hat and Trump-Vance campaign T-shirt at the NASCAR race at Fuji Speedway. Headlight.News has more.
Toyota committed to invest another $10 billion in the United States, as negotiations on a new U.S.-Japan trade deal moved forward — prompting Pres. Donald Trump to tell troops stationed in Japan, “Go out and buy a Toyota.” In an exclusive report, Headlight.News reports Toyota also is looking for ways to boost U.S. auto exports to Japan.
Toyota will show off a new super-premium luxury car concept during the Tokyo Motor Show later this month. But don’t expect to see it land in Toyota showrooms. Badged a “Century” model, it will signal the launch of an all-new brand rising above the automaker’s current Lexus division to take on some of the world’s most exclusive marques, including Bentley and Rolls-Royce. Headlight.News has more.
Despite its traditional EV-skeptical stand, Toyota now plans to have 15 all-electric models in production by 2027, with sales that year reaching 1 million. By decade’s end, that volume should more than triple, as Headlight.News reports.
It’s been five years since Toyota announced plans to open an entirely new city in the shadow of Japan iconic Mount Fuji. The first phase of development of this “test course for mobility is now complete and the automaker is about to invite the first “weavers” and “inventors” to start moving in. Headlight.News has more.
One thing you can say about Toyota Chairman Akio Toyoda: he’s ready to push things to the limits, as he proved while testing out a new rally version of the automaker’s GR Yaris at the R&D center in Shimoyama, Japan. While most executives tend to prefer covering up their mistakes, Toyoda left his out for everyone to see.
He’s warned that the switch to battery-electric vehicles could seriously harm the auto industry. And even though his successor as Toyota CEO has committed more resources to EVs, Akio Toyoda continues to see a future in which hybrids and other alternatives dominate the global market. More from Headlight.News.