2024 Mercedes-Benz E-Class All-Terrain channels rugged capability with distinctive wagon luxury to create unique trail-ready offering.
One size fits all approach aims to simply the buying process for consumers
Mercedes-Benz turned heads when it unveiled the 2024 E-Class All-Terrain wagon. The wagon promised to be the perfect blend of world-class luxury and rugged capability to help owners get to their remote cottage in the backwoods especially when things got muddy.
However, it remained unknown how much the company was going to charge for this eccentric offering, but Mercedes-Benz has cleared the air, and confirmed that a base model will start at $74,700.
Luxury and customization are wagon trademark
Luxury-lined interior makes trail running a relaxing affair
Wagon models aren’t strong sellers in the U.S. these days with the body style being eclipsed by SUVs in that department in the 1990s. But despite the station wagon being reduced to a mere afterthought in the eyes of buyers, there is still a small group of them that want a wagon over a utility vehicle, and Mercedes is hoping that the E-Class All-Terrain will pull its weight in appealing to these buyers.
The company is selling the model in only one trim level for 2024: the E 450 4MATIC All-Terrain. But don’t let that simplified trim ladder and the $74,700 pride tag fool you, there’s still an impressive amount of value to be had. For example, the E-Class All-Terrain is the most powerful wagon you can buy in the U.S. with the E 450 4Matic’s 375 hp 3.0-liter turbocharged inline-six being more powerful than its rivals from Audi and Volvo. The engine is also paired with minor mechanical upgrades that make the wagon more trail-ready including a slight suspension lift and all-terrain tires to help it grip better. The interior focuses on customization and as a result, buyers have mutliple configurations and optional extras to choose from including optional quilted leather accents, as well as a 12.3-inch 3D instrument cluster, and backlit Black ash wood accents for a distinct style presence, especially at night.
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SUVs will become a larger presence in Benz showrooms
SUVs will eventually replace wagons like the E-Class All-Terrain in showrooms
Mercedes-Benz has made it clear in the past that EVs and utility vehicles will become key pillars to its future sales success. While the EQ family of EVs is proving to be a slower seller than the German luxury car giant initially thought, SUVs are still a potent part of the company’s profit portfolio with sales of these models still growing at a steady pace.
As a result, the 2024 Mercedes E-Class All-Terrain will continue to be an interesting enigma in the company’s vehicle lineup and it will be interesting to see how long the company will keep it around in the U.S. before it’s forced to get ride of it to make room for more profitable models. This dilemma is also in full force at Audi and Volvo with these firms also keeping an eye on sales of the V90 Cross Country and the Audi A6 Allroad Quattro to see if they are eventually forced to make a similar move.
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