Ford is continuing to find new ways to expand the Ford Mustang’s presence in the new vehicle market. A new report suggests the company is planning an off-road version of the Mustang to cater to trail seekers and expand sales.
Ford Mustang might eventually get a sedan model and a potential off-road variant according to recent comments by Ford executives during a dealer meeting.
The Ford Mustang has always been known for being a muscle car that’s a pure on-road offering with the brand leaving the art of carving trails to its lineup of SUVs and pickups as well as the Mustang Mach-E Rally EV.
However, executives are looking at potentially changing the narrative with a new report suggesting that the company is planning an off-road version of the Mustang to take the muscle car into uncharted territory.
Off-road model would be historic
The off-road model in question would go in a slightly different direction than the rally-focused Mach-E Rally.
The report from Automotive News comes after a recent meeting that Ford had with its national network of dealerships. During these meetings, company officials reportedly showed off two mockups of a Mustang sedan and the mysterious off-road model.
The sedan has been rumored for several years now but the off-road version has been hidden away from prying eyes until now. The addition of an off-road-focused Mustang would make history for the moniker with Ford never offering such a model until this report surfaced. The off-road model was also unnamed but the sedan was called the “Mach 4” and it would potentially help the pony car get buyers who like the look and performance of the coupe but need the extra doors.
More Mustang Stories
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- Ford CEO Doesn’t Rule Out Mustang Sedan in Interview, Hybrid Still In Play Too
- First Drive: 2024 Ford Mustang Mach-E Rally
New models come as Ford is trying to find balance
An official Ford sketch showing a potential Mustang sedan
The report comes as Ford is also readjusting its electrification plans due to slumping EV demand. The company’s Model E portion of the business has not been a profit generator like Ford had originally envisioned and the company is actually losing large chunks of money due to Model E not delivering on its sales targets.
This is despite Ford being the second largest EV manufacturer by volume with only Tesla surpassing it in that particular category. Having more ICE-powered models in the company’s new vehicle inventory would help soften the blow of Model E’s persistent losses while also giving Ford a steady stream of profit that can be used to help develop more EVs. The Mustang is also in charge of its own destiny once again with GM ditching the Camaro and the Dodge Charger trading in its V8 engines for six-cylinder and EV powertrains while the Challenger rolled off into retirement.
How about a Mustang Station Wagon or Mustang Pick-up?