Stellantis’s Ram and Jeep brands will be the only automotive brands in this year’s Super Bowl commercial blitz as other automakers choose to not invest into the big game with advertising this year.
With Toyota and other automakers skipping the Super Bowl this year, Stellantis has the game to itself for 2025.
The 2025 Super Bowl is rapidly approaching with the big game often being a juicy venue for companies looking to lure in customers to their products with many of these firms spending large sums of money on splashy advertising to captivate viewers. Automakers were traditionally big spenders in thsi arena with Ford, GM, Stellantis and countless others using the game as a marketing vehicle.
However, the 2025 Super Bowl will make history with Stellantis being the only automaker to confirm they will be having advertisements for this year’s game as many others choose to sit this one out for a variety of reasons including saving money.
Ram & Jeep the lone survivors
Ram’s commercial is a modern spin on fairy tales but Stellantis hopes it will end a recent side in sales.
For this year’s Super Bowl, Stellantis will be putting two advertisements in for the big game with the more notable one being Ram’s fairy tale-themed spot. The ad is called “Goldilocks and the Three Trucks” and as the title implies, it’s a version of the famous story: “Goldilocks and the Three Bears”. In this version though, Goldilocks is played by actor Glen Powell and he’s not looking for the right bowl of porridge, but is instead trying to find the truck that’s just right for him. The Ram Rebel 2500, Procharger, and the RHO all make appearances in the spot before Goldilocks decides that all the trucks are right for him and his family.
The ad has plenty of thrills and chills but it’s also a return to form for Ram who sat out the 2024 Super Bowl and was promptly rewarded with a 16% plunge in sales for the year. Newly re-installed brand CEO Tim Kuniskis is hoping to reverse the sales drain and it’s clear that this ad is a key cog of this plan with the ad reminding buyers of Ram’s core pillars while also showing off what the trucks can do in their respective slices of the full-size pickup market.
As for Jeep, it’s taking a more traditional approach to its advertisement for the game with its piece being called “The Middle.” It’s not as outrageous as Ram’s ad but the commercial stars singer Bruce Springsteen who drives around various locations across the country in a vintage Willys Jeep with the music icon also providing the narration for the spot too. Like Ram, Jeep is another Stellantis brand struggling with declining sales and is hoping the new ad can help inject some vigor into its sales for 2025 with the brand already lowering the price of entry for the Wagoneer S EV with the recent unveiling of the 2025 Wagoneer S Limited.
More Industry Stories
- Honda’s Newest Ad Spot Appears to Confirm Prelude Is Coming To U.S.
- Buick Reveals New “Exceptional” Slogan, Provides Another Glimpse Of Updated Wildcat Concept
- Ram Emphasizes Electric Power with Ramcharger Pickup
Where are the rest of the automakers?
With Jeep being the only other automaker in this year’s ad blitz, it shines a spotlight on all the missing companies this year.
With Stellantis being the lone wolf for this year’s game, a question many will ask is where are the rest of the industry’s top players? Ford, GM, Hyundai, Toyota and others used to have a strong presence in Super Bowl advertising with one-third of past ads featuring automobiles. However, according to Ad Week, participation from these firms has shrunk in recent years with automotive-related ads currently making up only 10% of the total air time for Super Bowl ads. In the past automakers have cited costs as the main reasons for skipping the game and we suspect this will continue to be the case for this year’s absentees
That said, for fans of GM products and vintage muscle cars, there will be one consolation prize this year with ice cream maker Häagen-Dazs airing a spot that features a 1970 Chevrolet Chevelle SS taking on a 1966 Plymouth Satellite in an epic street race. The two vehicles fight tooth and nail for first place but are stopped in their tracks by a parked delivery truck with a delivery man bringing the tasty treats into a store.
0 Comments