Porsche may be known for speed but when it comes to its plan to go all-electric it’s suddenly decided to slow down a bit. There are still more EVs coming but it’s decided to put more emphasis on hybrids and PHEVs, notably with a new high-end crossover in the works. Headlight.News has more on this costly change of direction.
The Porsche Macan EV will have a gas counterpart into the 2030s.
Porsche is realigning its electrification strategy. In simpler terms, it will slow down plans to go all-electric, putting more emphasis on hybrids and plug-in hybrids for at least the next decade, the automaker said, confirming recent rumors.
The move will become apparent with the launch of a new crossover positioned above the current CUV flagship, the Cayenne. Rather than debuting in all-electric form, the new model will be offered with both internal combustion and plug-in options.
There still are more EVs coming, notably versions of the Cayenne and Boxster, and we may eventually see even the 911 go all-electric. But Porsche now says it will continue to have ICE and hybridized options of key models, like Cayenne and Panamera, available for many years to come.
Following the market
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“These decisions build on the previously announced initiatives and help us to achieve a very balanced portfolio,” Porsche CEO Oliver Blume said in a statement outlining the new strategy. “This increases our flexibility and strengthens our position in a currently highly volatile environment. With a convincing mix of combustion engines, plug-in hybrids and battery-electric vehicles, we want to meet the entire range of customer requirements.”
In a meeting with reporters, Blume said Porsche has seen a “massive change” in global demand for EVs and it’s not alone. A broad assortment of luxury and exotic auto brands, from Audi and BMW to Mercedes-Benz and Volvo, have been shifting their electrification strategies, delaying plans to go all-EV while putting more money into the development of ICE powertrains, as well as conventional and plug-in hybrids, and even new extended-range electric vehicle, or EREV, powertrains.
The shift in strategy won’t come cheap, however, Volkswagen Group last week revealing it will take a 5.1 billion Euro, or $6 billion, hit.
What changes
The revised electrification strategy will lead to extensive and far-reaching changes in Porsche’s product development program.
“he market launch of certain all-electric vehicle models is planned to take place at a later date,” the carmaker said in its statement. “In particular, the development of the planned new platform for electric vehicles in the 2030s is to be rescheduled.
We will continue to see gas versions of several products that were expected to go all-electric over the next few years, along with hybridized versions of Panamera and Cayenne.
Porsche in July confirmed that the gas-powered Macan won’t go away, even with the new EV version now on sale. A new version will debut no later than 2028 and is expected to offer hybrid variants, as well.
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More EVs still on the way
“Nevertheless, the existing all-electric model range is being continuously updated,” Porsche’s statement said. “With the Taycan, Macan, Cayenne and the future two-door sports car in the 718 segment, there will be an attractive BEV offering.”
But the delay of the new EV platform itself is “expected to burden the operating profit in the 2025 financial year by up to 1.8 billion euros,” Porsche said, or $2.1 billion at current exchange rates.
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