Despite new Trump tariffs targeting imported autos and auto parts, Volkswagen intends to move ahead with plans to launch the sport Cupra brand in the U.S., company officials confirmed during a media event in Miami. But the move across the Atlantic may not happen until the very end of the decade – and Cupra may wind up moving at least some production to the U.S. by then, Headlight.News reports.
In this week’s episode of the podcast, we talk about some of the important debuts that happened at the L.A. Auto Show, VW’s Cupra brand coming to the U.S., and we go for a spin in a new vehicle. We also make a rest stop and take a look at This Week in Automotive History.
Months after Volkswagen revealed interest in bringing its sporty Cupra brand to the U.S. market it has taken a critical step closer to making that happen before the end of the decade. It’s begun talks with the Penske Automotive Group which could partner on the launch.
It’s already announced plans to bring the long-dormant Scout brand back to life. Now, Volkswagen will introduce its European-based Cupra, to the U.S. market, the performance division’s CEO says. It will debut later this decade with two all-electric utility vehicles.