A once well-respected marque, the fate of Chrysler is increasingly in doubt. Last month, Carlos Tavares, the CEO of Stellantis — the Euro-American automaker formed from the merger of Fiat Chrysler Automobiles and Groupe PSA — warned that some of its 14 brands could be abandoned if they don’t start delivering better sales and earnings. Chrysler is widely believed to be one of the most vulnerable divisions. But that’s really nothing new.
automotive history
The Past Lane: The Company That Changed Automotive Advertising
Using sex to sell cars is nothing new. But it started in 1919 with a car company you might not have heard of.
The Past Lane: Ford Launches the F-Series
Having spent 47 years as America’s bestselling truck and 42 years as its bestselling vehicle, it’s hard to imagine when the Ford F-Series wasn’t so predominant. In fact, it made its debut 76 years ago this week. Headlight.News tells you it rose to prominence.
The Past Lane: A Famous Author, A Famous Book, A Famous Movie
It seems like just another innocuous children’s film. Titled Chitty Chitty Bang Bang, this 1968 British musical hit theatres this week in 1968 starring Dick Van Dyke and Sally Ann Howes. The film concerns a down-on-his-luck inventor who turns a broken-down Grand Prix...
The Past Lane: The Pioneering Four-Wheel-Drive AMC Eagle
In an age when almost every car boasted rear-wheel drive, American Motors Corporation offered something different. Its December 14, 1987 in Brampton, Ontario, a typically chilly day in the Canadian city. But the cold is greater inside American Motor Corporation’s...
The Past Lane: I Can See Clearly Now
As Americans ready themselves for the shift to winter weather by checking to make sure their windshield wipers are in good enough shape to handle the ice and snow, they can think of and thank Mary Anderson for making their drives safer and easier. Find out why with a drive in The Past Lane at Headlight.News.