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Dodge’s New Interactive Experience Highlights Push to Gain Public Favor of New All-Electric Charger

Dodge’s New Interactive Experience Highlights Push to Gain Public Favor of New All-Electric Charger

EV adoption rates are middling, but trying to get traditional muscle car mavens to accept an all-electric model, like the new Dodge Charger Daytona, has the Dodge folks working overtime. The brand’s new Charger Virtual Experience gives them one more tool to do just that. Check out the story at Headlight.News.

Dodge Muscling Up to “Save the Planet”

Dodge Muscling Up to “Save the Planet”

The steady shift toward electric vehicles may not hit home harder than with Dodge, America’s best-known muscle car brand. Now, the brand changes gears officially, kicking off the marketing campaign officials hope will make old-school fans of the gas-guzzling, rubber-burning muscle car that electric muscle cars are a thing. Check out the push for the new Dodge Charger Daytona at Headlight.News.