Mitsubishi is refocusing its EV efforts and according to a new report, it appears that two more of its iconic nameplates might make a return and play a key role in the company’s EV plans.
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Little Mitsubishi Has Big Plans for the U.S.
Mitsubishi…remember it? Going back a couple decades, it was a rising star in the U.S. market. Now, it hopes to make a real comeback with its 5-year Momentum 2030 North America business plan. That will “start immediately,” the Japanese automaker says, with an assortment of new and completely refreshed vehicles heading to American showrooms — including EVs, plug-ins and conventional hybrids.
Nissan, Mitsubishi Finally Take Advantage Of Their Alliance
Plans call for collaboration on new models for the U.S. market Despite having been part of the same alliance for since 2016, when Nissan acquired a 34% stake in Mitsubishi Motors, there’s been little indication of their alliance in the U.S. market. The exception is...
Mitsubishi Turns to Allies to Flesh Out its Meager Lineup
Despite a modest increase in sales last year, Mitsubishi Motors earnings took a tumble during the most recent quarter. Bargain-basement pricing and rising incentives took much of the blame. But it hasn’t helped that the automaker has a miniscule product lineup that leaves little for dealers to sell. Company officials now hope to tap allies Nissan and Renault to help add new products to help put Mitsubishi back on the radar, especially in the critical U.S. market.