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Little Mitsubishi Has Big Plans for the U.S.

Little Mitsubishi Has Big Plans for the U.S.

Mitsubishi…remember it? Going back a couple decades, it was a rising star in the U.S. market. Now, it hopes to make a real comeback with its 5-year Momentum 2030 North America business plan. That will “start immediately,” the Japanese automaker says, with an assortment of new and completely refreshed vehicles heading to American showrooms — including EVs, plug-ins and conventional hybrids.

Alpine Alpenglow Hy4: From Concept to Rolling Hydrogen-Powered Testbed

Alpine Alpenglow Hy4: From Concept to Rolling Hydrogen-Powered Testbed

Originally introduced in pure concept form at the 2022 Paris Motor Show, French automaker Alpine apparently has some serious plans for the Alpenglow hypercar. A running version, dubbed the Alpine Alpenglow Hy4 is set to take to the track for the 6-hour Spa-Francochamps endurance race this weekend. What stands out is not just the exotic design and impressive performance but the fact that the Hy4 uses a hydrogen-powered internal combustion engine.

“High Likelihood” Nissan Will Invest $400 Million in Alliance with Fisker

“High Likelihood” Nissan Will Invest $400 Million in Alliance with Fisker

Struggling Fisker Inc. could get tossed a lifeline by Japan’s second-largest automaker. In turn, Nissan could gain some much-needed momentum as it struggles to catch up to key competitors in the EV market, according to a new report. A deep source, meanwhile, tells Headlight.News “there is a high likelihood” the alliance could come together in the coming month.

Mitsubishi Turns to Allies to Flesh Out its Meager Lineup

Mitsubishi Turns to Allies to Flesh Out its Meager Lineup

Despite a modest increase in sales last year, Mitsubishi Motors earnings took a tumble during the most recent quarter. Bargain-basement pricing and rising incentives took much of the blame. But it hasn’t helped that the automaker has a miniscule product lineup that leaves little for dealers to sell. Company officials now hope to tap allies Nissan and Renault to help add new products to help put Mitsubishi back on the radar, especially in the critical U.S. market.