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Higher Tariffs, Plummeting Consumer Confidence, Threaten to Crash Auto Sales

Higher Tariffs, Plummeting Consumer Confidence, Threaten to Crash Auto Sales

The outlook for the automotive industry is starting to look increasingly dim, automakers frantically searching for a way to respond to the Trump administration’s broad tariff on imported autos and auto parts. The question is whether to raise prices and risk a sharp slump in sales or absorb tariffs and crash earnings.