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Toyota 4Runner

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

A quarter-century after launching the first Prius, Toyota Tuesday introduced its 19th hybrid, the 2025 4Runner. The automaker’s “portfolio approach,” offering a mix of hybrids, PHEVs, EVs and fuel-cell vehicles has become controversial — but may be vindicated by slowing growth in the EV market. In this Q&A, Toyota’s U.S. brand boss David Christ talks about why giving customers a choice makes sense — while also laying out plans for even more electrified models in the near future.