Toyota releases pricing and official configurator for 2024 Land Cruiser, trail-ready reboot now starts at $57,445 and is banking heavily on a strong accessories list to go along with its trail-ready credentials.
Not long after revealing the complete makeover of the Land Cruiser, Toyota let us all know what it will cost to buy one.
When the Toyota Land Cruiser briefly disappeared from the U.S. market after the 2021 model year, it appeared that an era in off-roading was coming to a close with the company citing slumping sales as the key reason for the icon’s departure from our shores.
While other markets got a version based on the Lexus LX shortly afterward, Toyota didn’t forget about the U.S. and brought the Land Cruiser back for the 2024 model year.
The company has now released final pricing and an online configurator tool for the model which showcases how accessories will be in the model’s long-term sales plans
Leaner & Less Expensive
The 2024 Toyota Land Cruiser 1958 cuts a dashing figure from the side — even if it’s no longer powered by a V8 engine.
The 2024 Land Cruiser is a smaller offering than the outgoing one, with the SUV sharing its TNGA-F platform with the Sequoia, Tundra, Tacoma and the Lexus GX550. As a result, pricing has gone down with the base 1958 Edition starting at $57,445 which is noticeably less expensive than the 2021’s $85,665 base MSRP.
That also means the V8 has been axed with all models being powered by a hybrid equipped 2.4-liter turbocharged 4-cylinder that makes a combined system output of 326 horsepower.
Toyota also simplified the trim ladder for the new model year as well with the Land Cruiser now being available in only three trim levels: the 1958 Edition, the $63,445 Land Cruiser, and the $76,445 First Edition. Trim level will also play a part in what front fascia you get with the 1958 and First Edition models getting rounded headlights while the mid-level Land Cruiser gets squared-off ones.
The 1958 Edition also gets three colors: Black, Meteor Shower grey, and Ice Cap White with Black fabric upholstery being the only interior choice.
The 1958 Edition also gets three colors: Black, Meteor Shower grey, and Ice Cap White with Black fabric upholstery being the only interior choice. Land Cruiser variants on the other hand get seven different colors including several two-tone combinations with the Black Fabric leather being swapped out for tan-colored Softex leather upholstery.
The range-topping First Edition gets Black heated/cooled leather seats, a front skid plate, 18-inch wheels, mudflaps, and a roof rack. However, it will also have a brief career at dealerships, with Toyota only planning to build 5,000 examples before it’s retired at the end of the model year.
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Accessories Crucial
With the 1958 Edition in particular serving as a proverbial blank slate for consumers, it should come as no surprise that Toyota is investing heavily in customers outfitting their new Land Cruiser with items from the accessories page in the online configurator.
Smaller than its predecessor, there’s still plenty of room in the cabin for a third row of seats.
The accessories page offers a proverbial laundry list of items to choose from and Toyota has made it clear that this will be a key play in its attempts to build a loyal consumer base. A closer inspection of the aforementioned list does reveal some items that buyers should consider.
For example, the $228 all-weather floor mats will help keep the carpet clean on muddy excursions while the $60 cargo tote and $25 vertical cargo net help keep your gear secure when the trail gets bumpy.
Toyota’s push into the accessories market is also an attempt to compete with rivals like the Ford Bronco and the Jeep Wrangler which have strong accessory lists of their own and follow a similar strategy in reaching as many customers as possible with them.
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