Nissan makes major management changes as the company continues to fight for its long-term survival.
Nissan is fighting for its survival with the company embarking on several different initiatives to stay alive in the market.
Nissan is facing an existential crisis as the company struggles for survival with the firm recently confirming that it has 12-14 months remaining before it faces a complete collapse due to sliding sales and other factors that compounded together into a crisis which might end up being just as bad as the one it faced in the mid-1990s.
While Nissan has embarked on several different fronts to try and cut costs, the company has now confirmed that managerial changes are now taking place with the firm appointing several new members to its leadership team in an attempt to inject fresh blood into its broader efforts at stabilizing the company.
New leadership attempts to inject new ideas into Nissan
This includes a shakeup in management with Christian Meunier being added into the mix as the company’s new chairperson for its America Management Committee.
The bulk of the changes are focusing on shifting bodies around with Nissan’s chief financial officer Stephen Ma leaving his post to become the chairperson of the Management Committee for China. Ma will be tasked with reshaping the company’s strategy in China and will report directly to chief executive Makato Uchida. With Ma embarking on this new responsibility, his old post will now be manned by his replacement Jeremie Papin who currently runs the American version of the aforementioned committee.
Meanwhile, Papin will be replaced by Christian Meunier who will report directly to the company’s new chief performance officer Guillaume Carter. Meunier’s arrival in the company is big for Nissan with the seasoned executive also having leadership roles at Nissan US, Brazil, Canada, and Infiniti Global with a brief stop in Stellantis where he served as the Global President of Jeep between 2019 and 2023. In addition to these big names, the shakeup also includes several shuffles in the firm’s Japanese operations as Nissan attempts to streamline its white-collar workforce.
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Changes will highlight the new year
In addition to reshaping its management, the company is also releasing several new models including the new Murano.
Nissan says all of these changes will come into effect on January 1st, 2025 with more changes taking place in April “to create a lean, flat structure that can respond flexibly and quickly to changes in the business environment.”
This lean structure will be needed since some of Nissan’s current problems come from a glut of products and sliding sales all over the globe. For example, the company sold 834,097 vehicles in the U.S. which is 300,000 vehicles fewer than what it did a decade ago. To make matters worse, Nissan is also a step behind in the hybrid vehicle market and it needs to expand its presence in that sector of the market to allow it to capitalize on rising demand for hybrids as more customers move away from EVs and into hybrid and PHEV vehicles. ANy sales that the company can get in the hybrid vehicle wars will be a welcome boost to its crumbling fortunes and could also provide a lifeline for the company at a time when it needs it the most.
It’s time to forgive Carlos Ghosn, bring him back to run things, pay him what he’s worth, and let him do what is necessary for the brand’s survival. Enough with this Japanese pride nonsense. The auto industry is a thrive and survive game littered with the carcasses of those who were too cautious, nationalistic and not innovative enough to carry on. Without the ball-busting skills of Ghosn, it’s likely Nissan will soon join the heap as well.
Get Rid of the CVT transmissions an 80% of Nissans problems would be solved. No one wants to buy a new car with a faulty Transmission. Nissan has had many years to upgrade to a better Transmission. Your refusal will be Nissans end in America.
Bring back gasoline xterra square shaped.
YES BRING BACK THE XTERRA, I’ve had 3 of them, great SUV
Well, when Nissan moved its HQ from Calif to TN, there were many scratching their heads about the decision making process.
This is just one of many disastrous decision company made.
Instead of focusing on market forces and improving product line, short term financial gain to look P&L good was the priority.
Having lost its talent and strategic mindset, this result is very predictable.
Like the other posting here, time to bring Carlos Ghosn back.
But I doubt serious know, even his brilliant management can save the day.
RIP Nissan!
They first need to either program the CVT’s to actually last instead of the performance forward tune they currently have, or work with Jatco to get more reliable units. Jatco makes units for other manufacturers that last, they can figure it out!!
Second they need to build vehicles people want to buy, their customers in the US are usually those with lower credit scores and low income who buy Nissan new because it’s the only company that will finance them. It’s a vehicle that people buy because they have to, not because they want to.