They’ve lost that Afeela feeling. Sony and Honda announced Tuesday that they’ve killed plans to bring out a tech-laden series of battery-electric vehicles. The move comes just weeks after the Japanese automaker scrapped plans to launch three new EVs in the U.S.. But it also reflects questions about the market viability of the original $90,000 Afeela sedan and subsequent models.
Afeela, the new high-tech auto brand launched by Sony Honda Mobility, rolled out a “prototype” of a new crossover expected to reach market in 2028, while also providing more details about the belated launch of its original Afeela 1 sedan. Headlight.News has more on the high-tech brand’s plans from the CES 2026.
Afeela 1, the high-tech battery-electric vehicle developed as part of a joint venture between Sony and Honda, has begun early prototype production at the Honda assembly plant in East Liberty, Ohio. Headlight.News has more.