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Automotive Brand Loyalty Increases During First Half of 2024

Automotive Brand Loyalty Increases During First Half of 2024

For the first time in several years, the number of people buying a new vehicle remained loyal to the brand of car, truck or SUV they were getting out of. According to S&P Global Mobility, the first half registration data showed 52.5% of buyers remained loyal — a 1.9% increase on a year-over-year basis. Find out more at Headlight.News.