Hyundai’s new Initium concept shows more than just the direction the Korean carmaker plans to take with its hydrogen fuel-cell technology. It also reveals the brand’s new “Art of Steel” design language.

Hyundai’s new Initium concept shows more than just the direction the Korean carmaker plans to take with its hydrogen fuel-cell technology. It also reveals the brand’s new “Art of Steel” design language.
They’ll build it. They’ll build it not. The fate of the retro-futuristic Hyundai N Vision 74 concept has been a source of constant debate since it was first unveiled in July 2022. The automaker subsequently insisted the show car was never going to see the light of day. Now, however, it’s starting to look like a production version really is in the works, at least based on what came out during the automaker’s latest Investor Day event.