Hyundai’s new Initium concept shows more than just the direction the Korean carmaker plans to take with its hydrogen fuel-cell technology. It also reveals the brand’s new “Art of Steel” design language.

Hyundai’s new Initium concept shows more than just the direction the Korean carmaker plans to take with its hydrogen fuel-cell technology. It also reveals the brand’s new “Art of Steel” design language.
When Toyota introduced the Mirai fuel-cell vehicle three years ago the automaker tossed in an appealing incentive, $15,000 worth of the hydrogen needed to power it up. At the time, it cost just over $70 to fill Mira’s 5.6-kilogram tank. Today, you’ll pay over $200 – if you can find the lightweight gas, as many of the stations providing it have run dry. And that’s threatening to short-circuit the “hydrogen economy” that fuel-cell proponents have predicted is just around the corner.