Jaguar’s “Copy Nothing” strategy is fueling an increase in demand for used Jaguar models as shoppers move to get ICE-powered Jaguar models before the brand goes all-electric.
Jaguar
Jaguar Boldly Wears Pink and Defies Critics As Images Leak Online
Leaked images appear to reveal Jaguar’s concept EV ahead of its debut as the company continues to struggle with its ill-fated rebranding campaign.
Jaguar Initiates Brand Reset, Debuts Bizarre New Identity
Jaguar ushers in new brand identity with bizarre teaser video as it attempts to prepare for an EV-fueled transformation.
Jaguar Releases First Images of Upcoming EV GT Model
Jaguar releases the first images of its upcoming EV as questions regarding its future continue to be asked by customers and dealerships.
Jaguar Says The Transition to EVs Has Been “Hugely Frustrating”
Jaguar admits that the transition to EVS has not been easy as it had hoped and says that it’s been hugely frustrating. Admission comes as the company prepares to reinvent itself with a new lineup of EV models that will begin arriving in dealer showrooms next year.
Jaguar’s Coming EV Makeover will take it Back to the Future
With the exception of the F-Type, Jaguar will abandon all existing models and prepare for the transition to an all-EV line-up starting late next year. But don’t expect to see it simply replace the current line-up with similar, battery-powered models. The British marque plans to return to “where Jaguar started,” with aggressively styled, high-performance products targeting an elite group of buyers.
Jaguar Axes Nearly all of its Models To Prepare For EV Comeback
Jaguar is doubling down on its EV gamble with the brand confirming its axing nearly all of its models to make room for the new arrivals including a luxurious GT car and other electric vehicles.
Nissan and Jaguar Say Goodbye To Their Performance Cars With Special Editions
Nissan and Jaguar say a final farewell to the Nissan GT-R and Jaguar F-Type with special edition models.
Jaguar Prepares for Bold EV Gamble, New EV Platform To Play Key Role
Jaguar is preparing to accelerate its push into the EV segment as British brand confirms that $125k Electric GT will spearhead the debut of new EV-dedicated architecture and three new electric vehicles.