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Ford Moves Mustang Mach-Es by Slicing Price and Discounting

Ford Moves Mustang Mach-Es by Slicing Price and Discounting

Ford this week confirmed it will indefinitely delay the launch of a new, all-electric SUV to put more focus on hybrids. It’s also cut back on production of its F-150 Lightning pickup. But while some EV skeptics take these moves as a sign that the market for all-electric vehicles is waning, Ford actually saw a surge during the first quarter, notably for its Mustang Mach-E. Here’s how it charged up demand.

Ford Debuting Two Off-Road EVs, Mustang Mach-E Rally and Lightning Switchgear, at Chicago Auto Show

Ford Debuting Two Off-Road EVs, Mustang Mach-E Rally and Lightning Switchgear, at Chicago Auto Show

Ford may be slowing its $11-billion EV investment program but it’s still rolling out new entries, and two of them will make their debut at the Chicago Auto Show this coming week. Notably, both the Mustang Mach-E Rally and F-150 Lightning Switchgear take aim at those looking for off-road-capable battery-electric vehicles, a growing EV niche. See the story at Headlight.News.