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Nissan Slashes 2024 Ariya Prices To Spur Demand and Respond To Competition

by | March 5, 2024

Nissan cuts prices on 2024 Nissan Ariya as the market for EVs heats up. The move is seen as an attempt to spur demand for the slow-selling EV CUV.

The 2024 Nissan Ariya gets price cuts to stay fresh against rivals.

It’s no secret that the EV wars have rapidly become a hotly contested battleground in the automotive industry. The pool of choices for many customers has rapidly grown the past few years and as a result, pricing and value have become key buying points for consumers.

Nissan is well aware of this and has revealed that it will be cutting prices on the 2024 Nissan Ariya EV to help it stay fresh in the face of rivals like the Hyundai Ioniq 5 and the Ford Mustang Mach-E. 

Cut spurred by changing EV market 

Nissan’s decision to cut prices is the company’s way of responding to changes in the broader EV marketplace including similar price cuts by rivals like the Ford Mustang Mach-E.

Nissan’s dealt with several issues bringing the Ariya to market.

The price cuts apply across the entire trim lineup with the base $40,980 Engage trim benefiting from a $3,600 reduction. These models have front-wheel drive and a 63-kWh battery pack. 

The rest of the trim ladder also gets pricing adjustments as well with the Venture+ and the Empower+ now starting at $42,580 and $45,580 respectively. Both of these models and the $49,080 Empower+ variant get a bigger 87-kWh battery pack that bumps total range up from 216 to 304 miles of range. 

Moving to the dual motor equipped all-wheel drive models will cost you an additional $4,000 but these models also benefit from their share of price reductions. The most prominent one is the range-topping Platinum+ e-4ORCE which now starts at $55,580 (a $6,000 decrease versus the 2023 model.)  

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Will this be enough to compete? 

Nissan hopes that price cuts make up for lack of tax credits for the Ariya.

While the Ariya still does not qualify for the $7,500 Federal tax credit due to it being built in Japan. These price cuts are a step in the right direction and will help the Ariya firmly be in the thick of it against rivals including the Ford Mustang Mach-E.  

More importantly, the price reductions also come at a key time for the Ariya with Nissan confirming that Ariya owners can get a NACS adapter that will allow them to charge at Tesla supercharger stations.

This adapter will allow owners to have more options for charging and help give the CUV a unique edge in the market. The adapter will be an interim solution with 2025 models getting the NACS port standard. 


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