If your idea of an EV is a quirky looking vehicle that’s slow and stodgy, you better think again. Tesla, with the Model S Plaid, Ford with Mustang Mach-E and Mercedes-Benz with the EQS AMG, are showing that battery-electric vehicles can be stylish and fun to drive.
Q&A interviews
Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs
A quarter-century after launching the first Prius, Toyota Tuesday introduced its 19th hybrid, the 2025 4Runner. The automaker’s “portfolio approach,” offering a mix of hybrids, PHEVs, EVs and fuel-cell vehicles has become controversial — but may be vindicated by slowing growth in the EV market. In this Q&A, Toyota’s U.S. brand boss David Christ talks about why giving customers a choice makes sense — while also laying out plans for even more electrified models in the near future.
Q&A: Chris & Julie Ramsey Talk About Their 10-Month, Pole-to-Pole Journey in an EV
Julie Ramsay had no idea what to expect when husband Chris Ramsey bought his first Nissan Leaf a decade ago — but the two quickly fell in love with EVs and, since then, have headed out on a series of adventures to test the limits of the technology and disprove many of the myths about battery technology. They first drove entirely around England, then took a 10,000-mile adventure to Mongolia. Their latest adventure set a new record, driving 22,000 miles over 10 months from the North to South poles. In an exclusive interview, Headlight.News spoke with the Ramseys about their pole-to-pole adventure – and what might be next.
Q&A: Shaun Bugbee, BMW’s U.S. Operations Chief “We Have the Right EVs”
While it was an early EV pioneer with the little M3, BMW fell behind rivals like Tesla and Mercedes-Benz in recent years. Now it’s making up for lost time rolling out an assortment of all-electric models, including versions of its iconic 5 Series and 7 Series lines. To get insight into the Bavarian automaker’s EV strategy Headlight.News caught up with Shaun Bugbee, executive vice president of Operations for BMW of North America during a visit to Spartanburg, South Carolina, home of the automaker’s U.S. manufacturing center.
Karma Automotive Reboots with new All-Electric Portfolio
Karma Automotive’s new president, Marques McCammon, talks with Headlight.News about the up-and-down company’s future, particularly its new product making its debut at the LA Auto Show in the coming days. Find out more about the company’s new leader and its product portfolio.
Q&A: Vinay Shahani, Vice President of Lexus Marketing
With the arrival of the Lexus TX, Lexus is finally clarifying its three-row SUV lineup with very distinct offerings. Headlight.News sat down with Vinay Shahani, vice president of Lexus marketing, to talk about the Lexus lineup and how the brand is changing.