It’s been a big year for Korean carmaker Kia, U.S. sales set to reach a new record. To keep momentum going it’s launching plenty of new products in 2025 and looking to enter still more “white space” beyond – a pickup one opportunity under study. But planning ahead is on hold until at least “January 21,” said the brand’s U.S. marketing chief, with the incoming Trump administration poised to address such issues as EV sale mandates and incentives, as well as tariffs on foreign-made vehicles.
Kia launched its new Tasman pickup, a midsize truck that takes direct aim at two of the global market leaders, the Ford Ranger and Toyota Tacoma. The bold design is available in a variety of different body configurations and offers two different powertrain options. The question now is whether Kia will take a chance at prying open a niche in the U.S. market.
Kia’s Tasman pickup is a big gamble for the Korean car company but what is the company planning to do to help the Tasman stand out against rivals like the Ford Ranger, Toyota Tacoma, and Chevrolet Colorado while also building customer loyalty at the same time?