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From Plain Vanilla to Cutting Edge – Is Lexus Design Going Too Far?

From Plain Vanilla to Cutting Edge – Is Lexus Design Going Too Far?

It may be one of the best-selling luxury brands in the U.S. but Lexus has never been one seen as pushing the edge when it comes to styling. Not until recently, that is. But it’s upending its conservative approach with concepts like the LF-ZC and LF-ZL and could carry those edgy design themes into production. But is it going “too far”? That’s a question its global design chief is asking.

First Drive: 2024 Lexus GX 550 — A Complete Makeover

First Drive: 2024 Lexus GX 550 — A Complete Makeover

Not long ago, Lexus buyers had a single utility vehicle to choose from: the time-tested RX. Today, the Japanese luxury brand has one of the broadest portfolios of SUVs and CUVs on the market. That includes the Lexus GX which, for 2024, gets a ground-up makeover. There’s a new chassis, a new engine, a more classic exterior design and a more high-tech interior. There’s also the all-new Overtrail trim package which adds more rugged features that, as its name suggests, will allow for more serious off-road adventures. Headlight.News headed down to Tucson, Arizona to test out the 2024 Lexus GX.

Blurring the Lines: Lexus Reveals LF-ZC and LF-ZL EV Concepts

Blurring the Lines: Lexus Reveals LF-ZC and LF-ZL EV Concepts

Like its parent, Toyota, luxury brand Lexus has been slow to embrace EV technology. But that may be set to change, at least based on the LF-ZC and LF-ZL EV concepts unveiled at the Japan Mobility Show. The Lexus LF-ZC could be in production by 2026, with the LF-ZL hinting at an all-electric flagship that may follow. Both introduce next-gen battery technology capable of delivering over 600 miles range.