Despite being hammered by auto import tariffs, Mitsubishi is betting big on the U.S. market, the company told dealers on Friday. It plans to launch a variety of new products to flesh out its currently meager product line-up. But there is one problem: a lack of U.S. production. More from Headlight.News.
Mitsubishi line-up is getting ready for a big growth spurt. The automaker today confirmed it will introduce an “all-new…off-road-focused” version of its Outlander SUV, on top of the all-electric utility vehicle it previously confirmed will arrive next summer. Headlight.News has more.
Mitsubishi promises updated Outlander will be a better SUV as the company prepares to shift its electrification plans into high gear following the recent confirmation of a new alliance between Nissan, Honda, and Mitsubishi that will enhance EV development.
Mitsubishi…remember it? Going back a couple decades, it was a rising star in the U.S. market. Now, it hopes to make a real comeback with its 5-year Momentum 2030 North America business plan. That will “start immediately,” the Japanese automaker says, with an assortment of new and completely refreshed vehicles heading to American showrooms — including EVs, plug-ins and conventional hybrids.
Despite a modest increase in sales last year, Mitsubishi Motors earnings took a tumble during the most recent quarter. Bargain-basement pricing and rising incentives took much of the blame. But it hasn’t helped that the automaker has a miniscule product lineup that leaves little for dealers to sell. Company officials now hope to tap allies Nissan and Renault to help add new products to help put Mitsubishi back on the radar, especially in the critical U.S. market.