Afeela, the new high-tech auto brand launched by Sony Honda Mobility, rolled out a “prototype” of a new crossover expected to reach market in 2028, while also providing more details about the belated launch of its original Afeela 1 sedan. Headlight.News has more on the high-tech brand’s plans from the CES 2026.
Sony Honda Mobility unveils production version of Afeela EV, confirms that the EV will start at $90k and launch in mid-2026 in California.
Four years after announcing plans to set up its own mobility division – and three years after confirming it would partner with Honda to develop a new EV – Sony will reveal a near production-ready version of an all-electric sedan at the Consumer Electronics Show next month. The all-wheel-drive model will put a premium on in-car entertainment technology and be marketed under the brand name Afeela.
If, at first glance, you can’t tell the Afeela EV revealed by Sony Honda Mobility at CES 2024 apart from the prototype the start-up showed off last year, that’s no surprise. Nor after the second or third glance. You’ll have to check out what’s inside the concept...