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BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

It was a good year for BMW, the automaker gaining traction in most global markets while setting an all-time record in the U.S. To keep the momentum going, the automaker is planning a product blitz that will see nearly 40 new models come to market over the next half-decade, including an assortment of battery-electric vehicles, EVs already generating about 13% of the Bavarian automakers U.S. sales.

First Drive: 2024 BMW i5 M60 – Is This The Ultimate Electric Driving Machine?

First Drive: 2024 BMW i5 M60 – Is This The Ultimate Electric Driving Machine?

After a long delay, BMW is flooding the market with EVs, and the i5 is one generating plenty of buzz, especially the top-trim M60 edition. Like all M models, it promises a blend of power and luxury. But does it all come together? That’s what Headlight.News set out to discover during a day’s drive of the 2024 BMW i5 M60 near the automaker’s manufacturing complex in Spartanburg, South Carolina.