NEW: Get Updates by Email

Lee Iacocca

THE PAST LANE: CHRYSLER’S ATTEMPT TO REGAIN PRESTIGE

THE PAST LANE: CHRYSLER’S ATTEMPT TO REGAIN PRESTIGE

A once well-respected marque, the fate of Chrysler is increasingly in doubt. Last month, Carlos Tavares, the CEO of Stellantis — the Euro-American automaker formed from the merger of Fiat Chrysler Automobiles and Groupe PSA — warned that some of its 14 brands could be abandoned if they don’t start delivering better sales and earnings. Chrysler is widely believed to be one of the most vulnerable divisions. But that’s really nothing new.