Lincoln teases 2025 Navigator SUV as the brand prepares to expand its growing portfolio of revamped SUVs to combat a growing pool of rivals in the luxury segment.
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Lincoln’s 2024 Nautilus Makes Ad Age’s 2024 America’s Hottest Brands List
Lincoln’s Nautilus CUV earns a spot on Ad Age’s America’s Hottest Brands of 2024″ list in potent example of how the CUV is attracting younger buyers to the Lincoln brand. Nautilus might also help bring more youth to the brand’s other models including the Navigator.
First Drive: 2024 Lincoln Nautilus Hybrid: Common Scents
Once one of America’s most exclusive automotive brands, Lincoln has been little more than an also-ran in recent years. But Ford Motor Co.’s upscale marque is on a mission to rebuild itself — and not just by becoming a clone of luxury market leaders like Lexus, Mercedes-Benz, BMW or crosstown rival Cadillac. And the complete makeover of the 2024 Lincoln Nautilus gives a good sense of what’s in store, as Headlight.News discovered during a day behind the wheel of the midsize crossover in Palm Springs. Here’s our review.
Detroit Automakers Watch as Their Sales Collapse in China – and the U.S. Could be Next
When the new Lincoln Nautilus goes on sale this spring it will mark a significant development for parent Ford Motor Co., the first time it imports a vehicle to the U.S. from China. The move will help keep the U.S. automaker’s factories there running as demand for its products has tumbled sharply in the Asian nation. But Ford is not alone. Detroit automakers – along with other foreign brands – have seen their Chinese sales – and earnings – plunge as consumers by the millions shift to domestic competitors. Could the Chinese now turn the tables on the U.S. at home? Find out at Headlight.News.