While Navigator may be the Lincoln flagship, Aviator serves as the more likely choice looking for an upscale, 3-row SUV considering it is, at a starting price of $60,475, far more attainable for most buyers. The 2025 Lincoln Aviator gets a number of welcome updates, especially with the Black Label package, though the automaker has abandoned the sportiest package powered by a plug-in hybrid drivetrain. Here’s what we discovered during our first few days behind the wheel.