Slowing sales of its F-150 Lightning all-electric pickup has Ford cutting workers at the Detroit-area plant that builds the trucks. EV sales are on the rise, but that hasn’t translated to the lofty predictions made by the automaker. Find out more at Headlight.News.
Ford is heading to Colorado to summit Pikes Peak with an F-150 Lightning EV demonstrator in June. It’s the second straight year the automaker’s charged up the mountain with an EV, doing so last year in its electric SuperVan. More and more battery-electrics are heading to the top. Find out more at Headlight.News.
It’s official. Starting on Leap Day owners of Ford EVs will be able to plug into any of more than 15,000 Tesla Superchargers. That roughly doubles the number of public chargers that they previously had access to. With “charger anxiety” seen as one of the biggest obstacles to widespread EV adoption, Ford is hoping this will help up boost demand for its all-electric products. To make it even easier, Ford will begin shipping free Tesla adapters to its owners starting late next month.
Ford has ordered a “stop-shipment” of its F-150 Lightning. It’s the latest in a series of issues impacting both the 2024 battery-electric pickup, as well as the gas-powered version of the full-sized truck. While versions of the F-150 with gas engines are now being shipped again, Ford officials told Headlight.News they don’t know when the 2024 Lightning will begin rolling into showrooms.
Hoping to perk up a slowing EV market, Ford Motor Co. has announced some lucrative financial deals for its two retail battery-electric models, the Mustang Mach-E and the F-150 Lightning. Price cuts on the electric crossover run as high as $8,100, while there’s as much as $12,500 in “bonus cash” on the battery pickup.
After delaying billions of dollars in investments, Ford is shifting its EV strategy to put more focus on smaller, more affordable models – but ones that will also deliver quick profits, CEO Jim Farley said during an automotive conference in New York on Thursday. EV...
With EV sales growth flattening out, automakers are struggling to find ways to charge them back up. A critical step will require the launch of new, affordable models like the Model 2 Tesla reportedly is developing. During an earnings call, Ford CEO Jim Farley said he’s not planning to cede the market to his rival, revealing that the second-largest Detroit automaker has a “skunkworks” project underway to develop new EVs that could match, perhaps even undercut what Tesla is working on.
Ford may be slowing its $11-billion EV investment program but it’s still rolling out new entries, and two of them will make their debut at the Chicago Auto Show this coming week. Notably, both the Mustang Mach-E Rally and F-150 Lightning Switchgear take aim at those looking for off-road-capable battery-electric vehicles, a growing EV niche. See the story at Headlight.News.
Ford Motor Co. will slash production of its F-150 Lightning early next year, the automaker confirmed, reflecting a drop in customer demand. Ford had only recently completed a major expansion at the Dearborn, Michigan plant building the all-electric pickup to respond to initial demand following Lightning’s launch in spring 2022.
Within a week of its 2019 launch, Tesla claimed to have logged 250,000 advance reservations for the Cybertruck, and CEO Musk claims the number is now up to 1 million. Yet, even with the all-electric pickup finally in production, it very well could turn into a bust, CEO Elon Musk telling investors and analysts “We dug our own grave with the Cybertruck.”
Ford dropped a shift at the Dearborn, Michigan plant assembling its all-electric F-150 Lightning. The automaker blamed “multiple constraints,” for the move, but the UAW says the production cut comes as sales “have tanked.” If anything, Ford had expected a growing surge in demand as it prepares a major expansion of capacity at its Rouge Electric Vehicle Center.