When you’re posting nearly $20 billion in write-offs on your EV program it’s probably a good time to rethink what you’re doing. And that’s precisely why Ford Motor Co. launched the skunkworks Universal EV program designed to deliver “affordable,” long-range EVs that are also “fun to drive.” While the first version is still a year away, Headlight.News got a deep dive look at how the automaker plans to pull it off.
Sales have never lived up to expectation for the Ford F-150 Lightning, one of the market’s first all-electric pickups. The automaker idled production last month due to a shortage of aluminum and officials there reportedly are considering whether to scrap the nameplate entirely. Headlight.News has more.
With demand in a sharp slump, Tesla’s controversial Cybertruck has slipped to second in the emerging EV pickup segment, behind the Ford F-150 Lightning. But the Blue Oval’s all-electric truck has its own struggles. Headlight.News has more.
Ford has ordered a “stop-shipment” of its F-150 Lightning. It’s the latest in a series of issues impacting both the 2024 battery-electric pickup, as well as the gas-powered version of the full-sized truck. While versions of the F-150 with gas engines are now being shipped again, Ford officials told Headlight.News they don’t know when the 2024 Lightning will begin rolling into showrooms.