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Mercedes Getting “Hyper-Personal’ at CES 2024

Mercedes Getting “Hyper-Personal’ at CES 2024

More than 500 automakers, auto suppliers and other “mobility” manufacturers will be on hand for this year’s Consumer Electronics Show, including Mercedes-Benz. The German luxury brand plans to introduce a “hyper-personalized” version of its MBUX infotainment system, using AI to deliver a more “natural, human-like interaction.” Headlight.News looks at what Mercedes, BMW, Honda and other automakers have in store for CES 2024.