More new vehicle buyers remained loyal to their previous purchases in 2024 than the year prior, and General Motors and Tesla top the charts when it comes to owner retention efforts. That said, owner loyalty numbers are still below pre-pandemic levels. Find out more at Headlight.News.
For the first time in several years, the number of people buying a new vehicle remained loyal to the brand of car, truck or SUV they were getting out of. According to S&P Global Mobility, the first half registration data showed 52.5% of buyers remained loyal — a 1.9% increase on a year-over-year basis. Find out more at Headlight.News.
New data shows the average age of U.S. vehicles is 12.6 years old. It’s a new record, and with new vehicles still selling at near-record prices, it’s probably safe to assume that number won’t fall any time soon. Get details at Headlight.News.