Mini USA announced the official route for Mini Takes The States 2024 Friday. The bi-annual event for Mini owners will have a decidedly Western flavor, as it commences in Albuquerque, N.M., on July 13, 2024. The rally of Minis will take participants through five states and nine cities, including Durango, Colo., Grand Junction, Colo., Salt Lake City, Utah, Bozeman, Mont., Missoula, Mont., and Yakima, Wash., before finishing in Seattle, Wash., on July 21, 2024.
The route will take participants through some of America’s most beautiful national parks, including Yellowstone and Grand Teton.
“Knowing the special nature of this event for our community, we’ve curated an extraordinary adventure,” said Mike Peyton, Vice President and Chief
Motorer, Mini of the Americas. ““We’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states.”
A NEW MINI TRADITION
The upcoming event is the ninth trek, one that typically attracts more than 2,000 Mini owners and 800 vehicles. The 2022 Mini Takes The States event saw enthusiasts trek 1,700 miles from Vermont to South Carolina.
Since its inception in 2006, Mini Takes The States has taken place every even-numbered year. The inaugural route it took was from the Laguna Seca racetrack in California to the Lime Rock racetrack in Connecticut. Initially, the rally took drivers across the country over 14 days. But Mini owners found it to be a bit much.
“You’re talking about 14 days on the road, and some of those days are like nine hours or more. People were saying like that’s just too much,” said Patrick McKenna, head of Marketing, Product, Events and Strategy for Mini USA, who stated that owners wanted to spend some time in each city, and get a chance to socialize. And so, having tackled the East Coast in 2022, the tour heads west for 2024 tackling some of the most fun roads in America.
The drive will come as Mini releases a revised version of the 2024 Mini Countryman S, with a 241-horsepower engine that can run 0-60 mph in 6.5 seconds while towing up to 3,500 pounds. It will be followed in 2025 by an all-new Mini Cooper.