Headlight News for the Week of 2-19-24 – Ford Plans Low-Cost EVs – Cybertruck Rust – Rivian Teases New EV – Mitsubishi Outlander PHEV Review – and a Week in Automotive History.
Mitsubishi
Mitsubishi Turns to Allies to Flesh Out its Meager Lineup
Despite a modest increase in sales last year, Mitsubishi Motors earnings took a tumble during the most recent quarter. Bargain-basement pricing and rising incentives took much of the blame. But it hasn’t helped that the automaker has a miniscule product lineup that leaves little for dealers to sell. Company officials now hope to tap allies Nissan and Renault to help add new products to help put Mitsubishi back on the radar, especially in the critical U.S. market.
Here’s What’s Coming to the Nearly All-Electric Japan Mobility Show
It’s four years since the last Tokyo Motor Show took place, and even then, it was fading into obscurity. Organizers hope to give it a boost of adrenaline in an updated form — and with a new name. While foreign brands are largely absent, again, there’ll be lots happening at the new Japan Mobility Show as the nation’s automakers charge in with an assortment of all-electric concepts and production models.