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Lucid Lowers Prices, Simplifies Lineup

by | December 5, 2023

Hoping to gain more traction — and make it simpler for customers to choose the right version — for its all-electric Air sedan, EV startup Lucid lowered the price on its two lowest trim models. Its also ended the run for its original Air Dream packages. The California-based automaker also added a range of new options available across the lineup.

Lucid pre-delivery inspecton line Sept 2021

Lucid simplified its lineup to just four variants, including two lower priced options.

Buyers looking to get into an all-electric Lucid Air now can purchase the base Air Pure model for $77,400, a $5,000 discount as the California-based automaker responds to market pressures, including a string of price cuts by its archrival Tesla.

The Pure is a single-motor, rear-wheel-drive package. Those looking to add a second motor up front can opt for the Lucid Air Touring which also gets a lower new MSRP, at $85,900. That’s down $1,600. Both versions continue to offer some of the longest range of any current EV on the U.S. market, at more than 400 miles per charge, according to the EPA.

Dream no more

Lucid’s first sedan came to market in 2021 in the form of two high-end packages, the Air Dream Range and the Air

Lucid Air Sapphire front 3-4 REL

Lucid kept the Air Sapphire in its now four-variant lineup. It replaces the Dream Performance model as the top-line version of the electric sedan.

Dream Performance models, each coming in around $170,000. At launch, they offered some of the fastest performance numbers of any EV on the market, as well as the longest range.

The Performance model launched from 0 to 60 mph in just over 2 seconds, while the Range model got an EPA-rated 520 miles per charge, also an industry benchmark.

Amping up performance

With the newly simplified model portfolio, Lucid now offers just four distinct packages:

  • The Lucid Air Pure, starting at $77,400;
  • The Lucid Air Touring, at $85,900;
  • The Lucid Air Grand Touring, which will have a new price announced early in 2024; and
  • The Lucid Air Sapphire introduced a few months ago at $249,000.
2023 Lucid Air Touring side REL

The Lucid Air Touring made the cut and comes with a price tag of $85,900.

The Sapphire package replaces the Dream Performance model as the top-line version of the electric sedan. It also directly challenges Tesla’s upgraded Model S with Ludicrous Mode. Its three-motor driveline pumps out a combined 1,234 horsepower and hits 60 in a factory-estimated 1.89 seconds. It has a rated top speed of 205 mph and can clear the quarter-mile traps in 8.95 seconds. It remains one of the longest-range models on the U.S. market at 427 miles

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More options and packages

For 2024, Lucid said it’s adding a new range of features and options, including more exterior and interior color choices.

And customers can upgrade both the rear-drive Pure and Touring models with Comfort and Convenience packages that bring some of the features found in Lucid’s top two trims, such as four-zone climate control, power rear window shades and a power-opening frunk.

“This transforms the flexibility and choice for our customers while highlighting Lucid’s commitment to continuous improvement,” said Peter Rawlinson, CEO and CTO of Lucid.


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