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Rivian Slashes 10% of Salaried Staff, Trims Production as EV Sales Growth Slows

Rivian Slashes 10% of Salaried Staff, Trims Production as EV Sales Growth Slows

Rivian announced it will slash both its corporate staff and production this year after reporting more than $1.5 billion in losses for the final three months of 2023. Even as it prepares to unveil an entirely new family of battery-electric vehicles, CEO RJ Scaringe warned the nascent automaker “is not immune” to the headwinds battering the U.S. EV market after four years of record growth. Separately, EV startup Lucid also forecast flattening sales after reporting worsening losses.

Here are the 40+ EVs Coming to Market in 2024

Here are the 40+ EVs Coming to Market in 2024

As recently as 2019 you’d have to struggle to find an EV at your local showroom. Today, however, there are more than 50 different nameplates available in the U.S., the vast majority offered with range exceeding 200 miles – and some products doubling that figure. But the pace of introductions is only set to accelerate, with dozens of new battery-electric vehicles soon coming to market. Headlight.News checks out the most interesting and important products debuting in 2024.

Lucid Lowers Prices, Simplifies Lineup

Lucid Lowers Prices, Simplifies Lineup

Hoping to gain more traction — and make it simpler for customers to choose the right version — for its all-electric Air sedan, EV startup Lucid lowered the price on its two lowest trim models. Its also ended the run for its original Air Dream packages. The California-based automaker also added a range of new options available across the lineup. More from Headlight.News.

Lucid Is Hoping Gravity Will Keep it Afloat — the New Gravity SUV, That Is

Lucid Is Hoping Gravity Will Keep it Afloat — the New Gravity SUV, That Is

It’s been a tough year for Lucid, the startup’s Air sedan falling short of sales goals, and weak revenues requiring a $3 billion bailout to keep things going. But the California-based EV maker is betting that it can get the boost from its second product line, the all-new Gravity SUV debuting at the LA Auto Show. Roomy, stylish and sporty, it will also offer, at 440 miles per charge, industry-leading range. Headlight.News was on hand for the debut of the 2025 Lucid Gravity.

Subaru, Toyota, Acura, Lucid and More Set to Debut at the 2023 LA Auto Show

Subaru, Toyota, Acura, Lucid and More Set to Debut at the 2023 LA Auto Show

Auto show season is kicking into gear again and all eyes will turn to Los Angeles next week. Among the big debuts scheduled for the 2023 LA Auto Show next week, Lucid confirmed it will launch its first SUV, dubbed Gravity, while Subaru is teasing “an all-new, fully redesigned vehicle.” Toyota is revealing the Crown SUV and there’ll be debuts from Hyundai, Acura, Kia and more. Headlight.News offers a preview of all the debuts in store.