It’s been a tough year for EV start-ups, Fisker filing for bankruptcy, and several others expected to follow. But there have been a few glimmers of hope. Price cuts helped Lucid outperform sales expectations during the second quarter, buying it time to bring a second product line to market later this year. But with Wall Street still skeptical, the California manufacturer remains critically dependent on cash from the Saudis, Lucid’s largest investor.
Lucid Group named a new PR chief, Nick Twork taking on global communications duties at the EV start-up. The move comes at a critical time for the Silicon Valley-based automaker. While its initial product line, the Air sedan, has received generally favorable reviews, Lucid has been struggling with sluggish sales and a rapid cash burn while waiting for the more mainstream Gravity SUV to debut later this year.
Headlight News for The Week of 6-3-2024 – Jeep Electrifies – Lucid and Fisker Cut Jobs – New BMW 3-Series – Chevy Equinox EV Review – This Week in Automotive History
Struggling battery-electric start-up Lucid Group will cut 400 jobs as it tries to slash mounting financial woes. It’s far from the only EV manufacturer responding to slowing sales growth by trimming its workforce, however. And still more cuts are expected to follow in the months ahead.
In desperate need of a more affordable product that can deliver a big boost in sales, Lucid is working up a new compact SUV taking aim at the Tesla Model Y. Expect it to enter production by 2026, with a base price of less than $50,000, said CEO Peter Rawlinson, earlier than previously expected.
Nascent EV maker Lucid Motors reported its first quarter results, exceeding expectations in some areas while falling short in others. CEO Peter Rawlinson brushed aside concerns about shortcomings, noting the company was focused on growth, specifically the company’s second vehicle, the Gravity SUV. Get details at Headlight.News.
The 2024 Lucid Air Grand Touring remains one of the highest performance benchmarks in the EV segment. The company is aiming to keep it that way with a suite of updates that not only improve efficiency but other key aspects of the car as well.
Nascent EV maker Lucid Motors reported its first-quarter deliveries were up 40% compared with the year-ago period. The increase mirrored strong electric vehicle sales across the industry, except for top-selling Tesla. Find out more at Headlight.News.
Dodge lifted the covers today on the eagerly awaited Charger Daytona. The replacement for the brand’s ancient muscle car line-up made its debut in concept form barely 18 months ago, billed as “the world’s first all-electric muscle car.” But Dodge offered up a few surprises during a media briefing: it will not only offer three distinct performance versions of the Daytona EV but add both 2- and 4-door models. And there’ll also be a Dodge Charger gas model using the new Hurricane engine. More from Headlight.News.
Aston Martin is following the lead of manufacturers including Ford, General Motors and Volkswagen, responding to slowing growth in the EV market by delaying the launch of its first all-electric model by at least a year. Find out more at Headlight.News.
Rivian announced it will slash both its corporate staff and production this year after reporting more than $1.5 billion in losses for the final three months of 2023. Even as it prepares to unveil an entirely new family of battery-electric vehicles, CEO RJ Scaringe warned the nascent automaker “is not immune” to the headwinds battering the U.S. EV market after four years of record growth. Separately, EV startup Lucid also forecast flattening sales after reporting worsening losses.
As recently as 2019 you’d have to struggle to find an EV at your local showroom. Today, however, there are more than 50 different nameplates available in the U.S., the vast majority offered with range exceeding 200 miles – and some products doubling that figure. But the pace of introductions is only set to accelerate, with dozens of new battery-electric vehicles soon coming to market. Headlight.News checks out the most interesting and important products debuting in 2024.