The latest-generation Ram 1500 pickup got off to a slow start when it made its debut two years ago, sales only taking off when the automaker revived the Hemi engine option last summer. Nearly half of Ram buyers demand a V-8 a senior executive said, even if doesn’t deliver the power, performance – or fuel economy of today’s turbocharged inline-6. More from Headlight.News.
When it comes to name recognition, it’s hard to beat the Hemi – which may help explain why sales of the Ram 1500 pickup took a big stumble when the Stellantis truck brand replaced the gutsy V-8 with a turbocharged 3.6-liter Pentastar V-6 last year. Aiming to perk up demand, Ram today announced the 5.7-liter Hemi will make its return this summer as an option on most versions of the full-size truck. More from Headlight.News.