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cadillac lyriq

GM Aims to Drive Down Prices, Drive Up Profits, as it Continues EV Roll-Out

GM Aims to Drive Down Prices, Drive Up Profits, as it Continues EV Roll-Out

The growth of the EV market has clearly slowed this year, General Motors President Mark Reuss said during a media confab, but sales are still on the rise and GM continues planning to gain ground, even as it delays some product launches. A critical step will be driving down prices, even as profitability improves, said Reuss, who oversees GM’s product development efforts.

First Look: 2025 Cadillac Optiq EV

First Look: 2025 Cadillac Optiq EV

While it recently announced plans to continue building gas-powered models into the next decade, few brands have made a broader commitment to electrify than Cadillac. The General Motors luxury brand already sells the mid-size Lyriq and will add two high-end models later this year. It’s set to follow up with the new entry-luxury Cadillac Optiq making its formal debut today.

Cadillac Lyriq Regains $7,500 Federal Tax Credit — Gets Leg Up on Rivals

Cadillac Lyriq Regains $7,500 Federal Tax Credit — Gets Leg Up on Rivals

After revising its supply chain, Cadillac once again can offer $7,500 in federal tax credits to buyers of the Lyriq EV. The automaker briefly lost those incentives after the U.S. Treasury updated guidelines under the Inflation Reduction Act on January 1. The news means Caddy gets a critical advantage over a number of competing luxury EVs that have also lost their tax credits this year.

2025 Cadillac Lyriq Slated to Get Price Increase, Lyriq-V Coming

After Slow Start, Lyriq EV Charges Up Cadillac Sales

After a painfully slow start, the Cadillac Lyriq is finally gaining traction. The all-electric SUV made up 12% of the luxury brand’s sales during the final quarter of 2023 — and is on track to double that this month, according to brand boss John Roth. That buoys confidence as Caddy gets ready to roll out four more EVs in the coming year. Find out more at Headlight.News.