NEW: Get Updates by Email

midsize jeep

Jeep Boss Intends to “Grow the Brand Back”

Jeep Boss Intends to “Grow the Brand Back”

Jeep is making one of the riskiest moves in its storied history, rolling out its first global EV, the Wagoneer S. It will be followed by a flood of new models this coming year, part of a push by the off-road marque to “grow the brand back” after several unexpectedly disappointing years. Headlight.News looks at what Jeep has coming and how it will face its ongoing challenges.